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Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off.” — Phillip Kotler

So how do we learn this art?

Let’s start with some basic principles of marketing. The channels or ways of marketing may change but the principles behind it essentially remain the same.

4 P’s of Marketing

1. PRODUCT

What are you selling? Homemade cakes? An android application? A luxurious car?

  • How many different product variations or lines should be sold? For example…

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